METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 05:15 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Pattern brief · all patterns ↗

Big coverage number flex

Established — 6 brands running itHeating up — a new brand joined845d longest run

Headlines the six-to-seven-figure coverage ceiling so the policy's size, not its price, is the first impression.

Convergent, robust to single-brand loss · 6 brands · 2,158 cumulative ad-days · running since 2026-06-10. Momentum: ↓ -101 ad-days, ↑ +1 brand. robust

Brands: Ethos, Fabric by Gerber Life, Ladder, affordable term life insurance, life insurance no medical exam, term life insurance online

Signature: coverage-amount-flex

Hook copy 31 matched

Ethos 7 hooks · 2 unique

120dGet term life insurance 100% online with Ethos. View ad
98dGet term life insurance 100% online in as little as 10 min. ×6 View ad

Fabric by Gerber Life 1 hook

21dTrusted protection for your family, made easy and affordable. View ad

Ladder 1 hook

100dWhy pay for more life insurance than you actually need? View ad

affordable term life insurance 5 hooks · 4 unique

77d💡 Dad, if you're 30-55 peace of mind starts with one smart decision today. View ad
62d🚨 Did You Know You Could Qualify for $500,000–$1,000,000 in Life Insurance — Often With No Medical Exam! View ad
41d🚨 ATTENTION SECU MEMBERS 🚨 North Carolina State Employees • Teachers • Public Servants • Retirees • Eligible Family Members ====================== ⭐ NEW 2026 LIFE INSURANCE OPTIONS NOW AVAILABLE ×2 View ad
40dLife insurance you can count on to protect what matters most. View ad

life insurance no medical exam 11 hooks · 5 unique

144d🛠️ Union Members Can Get Up to $2 Million in Life Insurance! ×4 View ad
97dBig news for union members! View ad
36dThis little-known life insurance product protects your family with up to $1M and could give you access to tax-efficient money that you can use while you’re alive. ×2 View ad
22d🚛 Attention Truckers: Get $500,000-$1,000,000 in Life Insurance with No Medical Exam! View ad
98dGet term life insurance 100% online in as little as 10 min. ×3 View ad

term life insurance online 6 hooks · 2 unique

120dGet term life insurance 100% online with Ethos. View ad
98dGet term life insurance 100% online in as little as 10 min. ×5 View ad

Image overlays 6 unique

Spoken hook 7 unique

Full transcripts (7 clips)

Iteration since prior run

3 new, 3 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
Ethos752512007
Fabric by Gerber Life1212101
Ladder110010001
affordable term life insurance52537705
life insurance no medical exam1184514483
term life insurance online644712006