METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 05:15 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Pattern taxonomy

Every active pattern, by lane and state.

37 patterns across 8 brands · 3 robust to single-brand loss · 1 new this run.

Convergent, robust 3
  1. ↑ +5 cuts

    ◆ Instant decision, no medical exam

    Ethos and 5 more
    mixed · since Jun 2026 · longest run 1224d · +5 cuts this run
    6 brands
    3015d running
  2. ↑ 5→6 br

    ◆ Big coverage number flex

    Ethos and 5 more
    static-heavy · since Jun 2026 · longest run 845d · +3 cuts this run
    6 brands
    2158d running
  3. ↑ +14d

    ◆ Price anchor ($1/day, less than coffee)

    Ethos and 4 more
    static-heavy · since Jun 2026 · longest run 858d · +4 cuts this run
    5 brands
    2123d running
Convergent, fragile 5
  1. ↑ +473d

    "Mortgage protection insurance is an affordable term life policy designed to cove…"fragileunmatched

    affordable term life insurance, life insurance no medical exam
    video-heavy · since Jun 2026 · longest run 739d · +3 cuts this run
    2 brands
    1009d running
  2. → stable

    "Smart term life insurance for busy people."fragileunmatched

    Ladder, term life insurance online
    video-heavy · since Jun 2026 · longest run 195d
    2 brands
    390d running
  3. ↑ +7d

    Young-family protection gapfragile

    Fabric by Gerber Life, affordable term life insurance
    mixed · since Jun 2026 · longest run 724d
    2 brands
    929d running
  4. → stable

    "All families deserve easy, affordable protection."fragileunmatched

    Fabric by Gerber Life, affordable term life insurance
    video-heavy · since Jun 2026 · longest run 95d
    2 brands
    190d running
  5. → stable

    "I tell every PA & NP the same thing: Your 20s and 30s are the best time to build…"fragileunmatched

    Ladder, affordable term life insurance
    static-heavy · 22d in field · longest run 230d
    2 brands
    460d running
Single-brand, high-signal 19
  1. ↑ +7d

    "🛡️ Your family shouldn’t have to fundraise or stress if something happens."unmatched

    Ethos
    video-heavy · since Jun 2026 · longest run 889d
    1 brand
    889d running
  2. → stable

    "Big news for union members!"unmatched

    life insurance no medical exam
    video-heavy · since Jun 2026 · longest run 222d
    1 brand
    222d running
  3. → stable

    "🇺🇸 Life Insurance Options for the Veteran Community 🇺🇸 Built to serve those…"unmatched

    affordable term life insurance
    video-heavy · since Jun 2026 · longest run 220d
    1 brand
    220d running
  4. → stable

    "My Everdries boyshorts literally just arrived, and I’ve been waiting for these f…"unmatched

    Fabric by Gerber Life
    video-heavy · 6d in field · longest run 186d
    1 brand
    186d running
  5. ↑ +1 cut

    "“My husband Mike drove a truck for 15 years until an accident on the road took h…"unmatched

    affordable term life insurance
    video-heavy · 20d in field · longest run 143d · +1 cut this run
    1 brand
    143d running
  6. → stable

    "Your goodbye shouldn’t come with surprise costs."unmatched

    Colonial Penn
    video-heavy · 12d in field · longest run 134d
    1 brand
    134d running
  7. → stable

    "💼 Ready to Earn More and Love What You Do?"unmatched

    term life insurance online
    video-heavy · since Jun 2026 · longest run 112d
    1 brand
    112d running
  8. → stable

    "Affordable term life insurance is still just a few minutes away."unmatched

    Fabric by Gerber Life
    video-heavy · since Jun 2026 · longest run 111d
    1 brand
    111d running
  9. → stable

    "Now is a great time to lock in that rate you’ve been thinking about."unmatched

    Fabric by Gerber Life
    video-heavy · since Jun 2026 · longest run 110d
    1 brand
    110d running
  10. → stable

    "Get an ApexArmor Roof for Almost Nothing Out of Pocket After Hail Damage!"unmatched

    term life insurance online
    video-heavy · 23d in field · longest run 83d
    1 brand
    83d running
  11. → stable

    "🇺🇸 Great News for Veterans 🇺🇸 ❤️ Veterans have protected our country. Now it…"unmatched

    affordable term life insurance
    video-heavy · 18d in field · longest run 78d
    1 brand
    78d running
  12. → stable

    "Creating generational wealth is done through IULs."unmatched

    Ethos
    video-heavy · 9d in field · longest run 69d
    1 brand
    69d running
  13. → stable

    "🚨 ATTENTION NURSES, & MEDICAL PROFESSIONALS🚨 Nurses, LPN, CNA, Doctors, Medica…"unmatched

    affordable term life insurance
    video-heavy · 2d in field · longest run 62d
    1 brand
    62d running
  14. ↑ +95d

    "Term Plans in India 50% Cheaper than Abroad Get 2 CR Life Cover with Online Disc…"unmatched

    term life insurance online
    static-heavy · 9d in field · longest run 229d · +2 cuts this run
    1 brand
    229d running
  15. → stable

    "Getting term life insurance is not one of the 7 Baby Steps."unmatched

    affordable term life insurance
    static-heavy · since Jun 2026 · longest run 228d
    1 brand
    228d running
  16. ↑ +5d

    "Available Search Listings For Colonial Penn Life Insurance Rates."unmatched

    Colonial Penn
    static-heavy · 10d in field · longest run 218d
    1 brand
    218d running
  17. new

    "If you're 45–85, you qualify—no questions asked."newunmatched

    life insurance no medical exam
    static-heavy · longest run 119d
    1 brand
    119d running
  18. → stable

    "$1* Buys $100,000 Globe Life Insurance."unmatched

    Globe Life
    static-heavy · 27d in field · longest run 97d
    1 brand
    97d running
  19. → stable

    "Trusted protection for your family, made easy and affordable."unmatched

    Fabric by Gerber Life
    static-heavy · since Jun 2026 · longest run 95d
    1 brand
    95d running
Possibly retiring 4
  1. → stable

    "Are you a passionate BCBA looking for a center that truly values your expertise?"unmatched

    life insurance no medical exam
    video-heavy · 26d in field · longest run 272d
    1 brand
    272d running
  2. → stable

    "“My husband Mike drove a truck for 15 years until an accident on the road took h…"burnedunmatched

    affordable term life insurance
    video-heavy · 1d in field · longest run 205d
    1 brand
    205d running
  3. → stable

    "Hydrate and snatch your skin instantly 😍 Try our new & improved VIRAL collagen…"unmatched

    Globe Life
    video-heavy · since Jun 2026 · longest run 105d
    1 brand
    105d running
  4. → stable

    "Ready to get life insurance but don't want the hassle?"unmatched

    Ethos
    static-heavy · since Jun 2026 · longest run 355d
    1 brand
    355d running
Retired this run 6
  1. → stable

    "Veterans get covered for as little as $3/day."unmatched

    life insurance no medical exam
    video-heavy · 2d in field · longest run 229d
    1 brand
    229d running
  2. → stable

    "Black Streaks On Your Roof?"unmatched

    Ladder
    video-heavy · since Jun 2026 · longest run 115d
    1 brand
    115d running
  3. → stable

    "Term Plans in India 50% Cheaper than Abroad Get 2 CR Life Cover with Online Disc…"unmatched

    term life insurance online
    static-heavy · 2d in field · longest run 304d
    1 brand
    304d running
  4. → stable

    "How wealthy families protect their largest asset while building generational wea…"unmatched

    life insurance no medical exam
    video-heavy · 2d in field · longest run 74d
    1 brand
    74d running
  5. → stable

    "❌ STOP paying for leads you never contact."unmatched

    term life insurance online
    video-heavy · 2d in field · longest run 71d
    1 brand
    71d running
  6. → stable

    "Get life insurance you can afford in the comfort of your home."unmatched

    life insurance no medical exam
    static-heavy · 2d in field · longest run 95d
    1 brand
    95d running