METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ SAT, AUG 15, 2026 ▸ 23:54 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Pattern taxonomy

Every active pattern, by lane and state.

40 patterns across 8 brands · 1 robust to single-brand loss.

Convergent, robust 1
  1. ↑ 3→4 br

    ◆ Instant decision, no medical exam

    Ethos and 3 more
    mixed · since Jun 2026 · longest run 403d · +2 cuts this run
    4 brands
    1142d running
Convergent, fragile 5
  1. ↑ +1 cut

    Young-family protection gapfragile

    Colonial Penn and 2 more
    mixed · since Jun 2026 · longest run 113d · +1 cut this run
    3 brands
    169d running
  2. ↑ 1→2 br

    "Mortgage protection insurance is an affordable term life policy designed to cove…"fragileunmatched

    affordable term life insurance, life insurance no medical exam
    video-heavy · since Jun 2026 · longest run 493d · +2 cuts this run
    2 brands
    799d running
  3. → stable

    "Smart term life insurance for busy people."fragileunmatched

    Ladder, term life insurance online
    video-heavy · since Jun 2026 · longest run 213d
    2 brands
    426d running
  4. → stable

    "All families deserve easy, affordable protection."fragileunmatched

    Fabric by Gerber Life, affordable term life insurance
    video-heavy · since Jun 2026 · longest run 113d
    2 brands
    226d running
  5. ↑ +9d

    "You’ve done the research."fragileunmatched

    Fabric by Gerber Life, affordable term life insurance
    static-heavy · since Jun 2026 · longest run 241d
    2 brands
    280d running
Single-brand, high-signal 23
  1. ↑ +14d

    "🛡️ Your family shouldn’t have to fundraise or stress if something happens."unmatched

    Ethos
    video-heavy · since Jun 2026 · longest run 1015d
    1 brand
    1015d running
  2. → stable

    "Big news for union members!"unmatched

    life insurance no medical exam
    video-heavy · since Jun 2026 · longest run 240d
    1 brand
    240d running
  3. ↓ -558d

    Big coverage number flex

    life insurance no medical exam
    video-heavy · since Jun 2026 · longest run 216d
    1 brand
    216d running
  4. → stable

    "🇺🇸 Life Insurance Options for the Veteran Community 🇺🇸 Built to serve those…"unmatched

    affordable term life insurance
    video-heavy · since Jun 2026 · longest run 199d
    1 brand
    199d running
  5. → stable

    "Black Streaks On Your Roof?"unmatched

    Ladder
    video-heavy · 10d in field · longest run 135d
    1 brand
    135d running
  6. → stable

    "💼 Ready to Earn More and Love What You Do?"unmatched

    term life insurance online
    video-heavy · since Jun 2026 · longest run 130d
    1 brand
    130d running
  7. → stable

    "Affordable term life insurance is still just a few minutes away."unmatched

    Fabric by Gerber Life
    video-heavy · since Jun 2026 · longest run 129d
    1 brand
    129d running
  8. → stable

    "Now is a great time to lock in that rate you’ve been thinking about."unmatched

    Fabric by Gerber Life
    video-heavy · since Jun 2026 · longest run 128d
    1 brand
    128d running
  9. ↑ +34d

    "🚛 Truck Drivers: If you don’t have Living Benefits, you’re making a huge mistak…"unmatched

    affordable term life insurance
    video-heavy · 6d in field · longest run 111d · +3 cuts this run
    1 brand
    111d running
  10. ↑ +10d

    "Term Plans in India 50% Cheaper than Abroad Get 2 CR Life Cover with Online Disc…"unmatched

    term life insurance online
    mixed · 6d in field · longest run 319d
    1 brand
    319d running
  11. → stable

    "Get an ApexArmor Roof for Almost Nothing Out of Pocket After Hail Damage!"unmatched

    term life insurance online
    video-heavy · since Jul 2026 · longest run 101d
    1 brand
    101d running
  12. → stable

    "I am a licensed broker in over fifteen states."unmatched

    life insurance no medical exam
    static-heavy · 6d in field · longest run 982d
    1 brand
    982d running
  13. → stable

    "🇺🇸 Great News for Veterans 🇺🇸 ❤️ Veterans have protected our country. Now it…"unmatched

    affordable term life insurance
    video-heavy · since Jul 2026 · longest run 96d
    1 brand
    96d running
  14. → stable

    "Grow Therapy makes it easier to find the right in-network therapist."unmatched

    term life insurance online
    video-heavy · 8d in field · longest run 68d
    1 brand
    68d running
  15. ↑ +6d

    "Already contributing to your 401k?"unmatched

    Ethos
    mixed · 3d in field · longest run 83d
    1 brand
    83d running
  16. ↑ +18d

    "🚨 ATTENTION NURSES, & MEDICAL PROFESSIONALS🚨 Nurses, LPN, CNA, Doctors, Medica…"unmatched

    affordable term life insurance
    static-heavy · 6d in field · longest run 178d · +2 cuts this run
    1 brand
    178d running
  17. → stable

    "Getting term life insurance is not one of the 7 Baby Steps."unmatched

    affordable term life insurance
    static-heavy · since Jun 2026 · longest run 246d
    1 brand
    246d running
  18. → stable

    "If someone depends on you, you need term life insurance."unmatched

    affordable term life insurance
    static-heavy · 6d in field · longest run 205d
    1 brand
    205d running
  19. → stable

    "If you're 45–85, you qualify—no questions asked."unmatched

    life insurance no medical exam
    static-heavy · 18d in field · longest run 137d
    1 brand
    137d running
  20. → stable

    "You’ve seen the ads, and you’ve thought about the future."unmatched

    Fabric by Gerber Life
    static-heavy · 6d in field · longest run 128d
    1 brand
    128d running
  21. → stable

    "Why pay for more life insurance than you actually need?"unmatched

    Ladder
    static-heavy · 6d in field · longest run 118d
    1 brand
    118d running
  22. ↑ +1 cut

    "$1* Buys $100,000 Globe Life Insurance."unmatched

    Globe Life
    static-heavy · since Jul 2026 · longest run 115d · +1 cut this run
    1 brand
    115d running
  23. → stable

    "Get life insurance you can afford in the comfort of your home."unmatched

    Globe Life
    static-heavy · 15d in field · longest run 115d
    1 brand
    115d running
Possibly retiring 5
  1. → stable

    "My Everdries boyshorts literally just arrived, and I’ve been waiting for these f…"unmatched

    Fabric by Gerber Life
    video-heavy · 24d in field · longest run 202d
    1 brand
    202d running
  2. → stable

    "After so much loss 💔🥺these past few weeks."unmatched

    affordable term life insurance
    video-heavy · 3d in field · longest run 138d
    1 brand
    138d running
  3. → stable

    "🚛 Truck Drivers: If you don’t have Living Benefits, you’re making a huge mistak…"burnedunmatched

    affordable term life insurance
    video-heavy · 3d in field · longest run 128d
    1 brand
    128d running
  4. → stable

    "Ready to get life insurance but don't want the hassle?"unmatched

    Ethos
    static-heavy · since Jun 2026 · longest run 372d
    1 brand
    372d running
  5. → stable

    "You’ve done the research."burnedunmatched

    Fabric by Gerber Life
    static-heavy · 3d in field · longest run 237d
    1 brand
    237d running
Retired this run 6
  1. → stable

    "🛑 ATTENTION NURSES & HEALTHCARE WORKERS!"fragileunmatched

    affordable term life insurance, life insurance no medical exam
    mixed · 6d in field
    2 brands
    71d running
  2. → stable

    "🇺🇸 VETERANS: END THE LIFE INSURANCE SCAMS 🇺🇸 Served in the Army, Navy, Marin…"unmatched

    Globe Life
    video-heavy · 3d in field · longest run 75d
    1 brand
    75d running
  3. → stable

    "From backyard BBQs to family time outdoors, enjoy spring knowing you’re covered…"unmatched

    Colonial Penn
    video-heavy · 3d in field · longest run 61d
    1 brand
    61d running
  4. → stable

    "🚨 ATTENTION Active Teamster Union Members + Families 🚨 🚛 Truck Drivers • Deli…"unmatched

    affordable term life insurance
    mixed · 6d in field · longest run 84d
    1 brand
    84d running
  5. → stable

    "Protect More."unmatched

    life insurance no medical exam
    static-heavy · 4d in field · longest run 126d
    1 brand
    126d running
  6. → stable

    "Ages 50-85?"unmatched

    Colonial Penn
    static-heavy · 3d in field · longest run 69d
    1 brand
    69d running