METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ SAT, AUG 15, 2026 ▸ 23:54 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Brand atlas

8 brands · 119 ads · 64 unique bodies.

Grouped by competitor; video first, then reach, then longest running.

brands8ads119unique bodies64
affordable term life insurance 21 unique
ads26unique21video8static13max days246d
⚠ BLEED: 12 distinct advertisers contributed to this brand's 26 hooks. Profile has no fb_page_id set — keyword query is matching multiple advertisers.
Dave Ramsey 15%Credit Union Benefits 15%American Truckers Advantage 15%Mortgage Protection Partners 8%+8 more
term life insurance online 12 unique
ads22unique12video6static6max days213d
⚠ BLEED: 10 distinct advertisers contributed to this brand's 22 hooks. Profile has no fb_page_id set — keyword query is matching multiple advertisers.
Ethos 41%Policybazaar 23%Ladder 5%Grow Therapy 5%+6 more
life insurance no medical exam 8 unique
ads18unique8video6static2max days982d
⚠ BLEED: 9 distinct advertisers contributed to this brand's 18 hooks. Profile has no fb_page_id set — keyword query is matching multiple advertisers.
Ethos 44%Quility Insurance 11%Smartfin Family Solutions 11%Andrienne Viau Life Insurance Broker 6%+5 more
Ethos 7 unique
ads31unique7video6static1max days145d
⚠ BLEED: 5 distinct advertisers contributed to this brand's 31 hooks. Profile has no fb_page_id set — keyword query is matching multiple advertisers.
Ethos 58%Smartfin Family Solutions 23%Bryan Boatman 10%Anthony ONeal 6%+1 more
Fabric by Gerber Life 6 unique
ads10unique6video3static3max days129dmulti-tagged2

Sourced from Fabric by Gerber Life.

Globe Life 4 unique
ads5unique4video1static3max days115d

Sourced from Globe Life.

Ladder 3 unique
ads3unique3video2static1max days213d

Sourced from Ladder.

Colonial Penn 3 unique
ads4unique3video1static2max days43d

Sourced from Everyday Lens.