METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 05:15 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Discovery

Suggested additions to the profile.

3 brand candidates · 25 angles ready to promote · 7 brands at risk. Nothing is auto-applied; copy what you approve.

Brands to add 3

Smartfin Family Solutions

first seen 2026-06-10
13 hooks bleeding into 2 tracked brands: Ethos, life insurance no medical exam page_id not captured — use the resolve-page-id CLI
🛡️ Your family shouldn’t have to fundraise or stress if something happens.
Copy YAML stanza
  - name: "Smartfin Family Solutions"
    fb_page_query: "Smartfin Family Solutions"
    hook_keyword_filter:
      - "life insurance"
      - "term life"
      - "no medical exam"
      - "coverage"
      - "protect your family"

Bryan Boatman

first seen 2026-07-20
6 hooks bleeding into Ethos page_id not captured — use the resolve-page-id CLI
Creating generational wealth is done through IULs.
Copy YAML stanza
  - name: "Bryan Boatman"
    fb_page_query: "Bryan Boatman"
    hook_keyword_filter:
      - "life insurance"
      - "term life"
      - "no medical exam"
      - "coverage"
      - "protect your family"

Policybazaar

new this run
5 hooks bleeding into term life insurance online page_id not captured — use the resolve-page-id CLI
Compare Top Term Plans on Policybazaar & Get ₹2, 3 & 5 Crore Life Cover with Up to 15% Online Discount.
Copy YAML stanza
  - name: "Policybazaar"
    fb_page_query: "Policybazaar"
    hook_keyword_filter:
      - "life insurance"
      - "term life"
      - "no medical exam"
      - "coverage"
      - "protect your family"

Page IDs to lock

No keyword-only brands with a clean dominant Page right now.

Angles to promote 25

unmatched:000-25-000-000-most-roofs-black-streaks-roof

35x seen

Across 1 brand: Ladder

Black Streaks On Your Roof?
Suggested template stanza
    - id: 000-25-000-000-most-roofs-black-streaks-roof
      label: "000-25-000-000-most-roofs-black-streaks-roof"
      match_any:
        - "000 25 000 000 most roofs black streaks roof"

unmatched:000-globe-life-1-buys-100-100-000-globe

24x seen

Across 1 brand: Globe Life

$1* Buys $100,000 Globe Life Insurance.
Suggested template stanza
    - id: 000-globe-life-1-buys-100-100-000-globe
      label: "000-globe-life-1-buys-100-100-000-globe"
      match_any:
        - "000 globe life 1 buys 100 100 000 globe"

unmatched:15-years-until-drove-truck-15-husband-mike-drove

17x seen

Across 1 brand: affordable term life insurance

“My husband Mike drove a truck for 15 years until an accident on the road took his life.
Suggested template stanza
    - id: 15-years-until-drove-truck-15-husband-mike-drove
      label: "15-years-until-drove-truck-15-husband-mike-drove"
      match_any:
        - "15 years until drove truck 15 husband mike drove"

unmatched:2-million-life-big-news-union-get-up-2

44x seen

Across 1 brand: life insurance no medical exam

Big news for union members!
Suggested template stanza
    - id: 2-million-life-big-news-union-get-up-2
      label: "2-million-life-big-news-union-get-up-2"
      match_any:
        - "2 million life big news union get up 2"

unmatched:50-cheaper-than-com-nri-onboard-nri-onboard-offerid

9x seen

Across 1 brand: term life insurance online

Term Plans in India 50% Cheaper than Abroad Get 2 CR Life Cover with Online Discount Upto 15%. View Free Quotes & Buy Policy Online! 0:00 / 0:00 TERMLIFE.POLICYBAZAAR.COM/NRI-ONBOARD?OFFERID=250 Term
Suggested template stanza
    - id: 50-cheaper-than-com-nri-onboard-nri-onboard-offerid
      label: "50-cheaper-than-com-nri-onboard-nri-onboard-offerid"
      match_any:
        - "50 cheaper than com nri onboard nri onboard offerid"

unmatched:7-baby-steps-getting-term-life-term-life-insurance

45x seen

Across 1 brand: affordable term life insurance

Getting term life insurance is not one of the 7 Baby Steps.
Suggested template stanza
    - id: 7-baby-steps-getting-term-life-term-life-insurance
      label: "7-baby-steps-getting-term-life-term-life-insurance"
      match_any:
        - "7 baby steps getting term life term life insurance"

unmatched:affordable-life-insurance-country-now-time-designed-specifically-veterans

15x seen

Across 1 brand: affordable term life insurance

🇺🇸 Great News for Veterans 🇺🇸 ❤️ Veterans have protected our country. Now it’s time to protect what matters most — your family. 💼 Affordable life insurance designed specifically for veterans 🔒
Suggested template stanza
    - id: affordable-life-insurance-country-now-time-designed-specifically-veterans
      label: "affordable-life-insurance-country-now-time-designed-specifically-veterans"
      match_any:
        - "affordable life insurance country now time designed specifically veterans"

unmatched:affordable-term-life-designed-cover-mortgage-insurance-affordable-term

44x seen

Across 2 brands: affordable term life insurance, life insurance no medical exam

Mortgage protection insurance is an affordable term life policy designed to cover your mortgage.
Suggested template stanza
    - id: affordable-term-life-designed-cover-mortgage-insurance-affordable-term
      label: "affordable-term-life-designed-cover-mortgage-insurance-affordable-term"
      match_any:
        - "affordable term life designed cover mortgage insurance affordable term"

unmatched:affordable-term-life-few-minutes-away-insurance-still-just

45x seen

Across 1 brand: Fabric by Gerber Life

Affordable term life insurance is still just a few minutes away.
Suggested template stanza
    - id: affordable-term-life-few-minutes-away-insurance-still-just
      label: "affordable-term-life-few-minutes-away-insurance-still-just"
      match_any:
        - "affordable term life few minutes away insurance still just"

unmatched:after-hail-damage-almost-nothing-out-apexarmor-roof-almost

20x seen

Across 1 brand: term life insurance online

Get an ApexArmor Roof for Almost Nothing Out of Pocket After Hail Damage!
Suggested template stanza
    - id: after-hail-damage-almost-nothing-out-apexarmor-roof-almost
      label: "after-hail-damage-almost-nothing-out-apexarmor-roof-almost"
      match_any:
        - "after hail damage almost nothing out apexarmor roof almost"

unmatched:agents-ethoslife-com-don-t-want-hassle-get-life-insurance

45x seen

Across 1 brand: Ethos

Ready to get life insurance but don't want the hassle?
Suggested template stanza
    - id: agents-ethoslife-com-don-t-want-hassle-get-life-insurance
      label: "agents-ethoslife-com-don-t-want-hassle-get-life-insurance"
      match_any:
        - "agents ethoslife com don t want hassle get life insurance"

unmatched:all-families-deserve-deserve-easy-affordable-easy-affordable-protection

45x seen

Across 2 brands: Fabric by Gerber Life, affordable term life insurance

All families deserve easy, affordable protection.
Suggested template stanza
    - id: all-families-deserve-deserve-easy-affordable-easy-affordable-protection
      label: "all-families-deserve-deserve-easy-affordable-easy-affordable-protection"
      match_any:
        - "all families deserve deserve easy affordable easy affordable protection"

unmatched:arrived-ve-been-been-waiting-these-boyshorts-literally-just

6x seen

Across 1 brand: Fabric by Gerber Life

My Everdries boyshorts literally just arrived, and I’ve been waiting for these forever.
Suggested template stanza
    - id: arrived-ve-been-been-waiting-these-boyshorts-literally-just
      label: "arrived-ve-been-been-waiting-these-boyshorts-literally-just"
      match_any:
        - "arrived ve been been waiting these boyshorts literally just"

unmatched:available-search-listings-colonial-penn-life-penn-life-insurance

10x seen

Across 1 brand: Colonial Penn

Available Search Listings For Colonial Penn Life Insurance Rates.
Suggested template stanza
    - id: available-search-listings-colonial-penn-life-penn-life-insurance
      label: "available-search-listings-colonial-penn-life-penn-life-insurance"
      match_any:
        - "available search listings colonial penn life penn life insurance"

unmatched:bcba-looking-center-center-truly-values-looking-center-truly

23x seen

Across 1 brand: life insurance no medical exam

Are you a passionate BCBA looking for a center that truly values your expertise?
Suggested template stanza
    - id: bcba-looking-center-center-truly-values-looking-center-truly
      label: "bcba-looking-center-center-truly-values-looking-center-truly"
      match_any:
        - "bcba looking center center truly values looking center truly"

unmatched:been-thinking-about-great-time-lock-lock-rate-ve

45x seen

Across 1 brand: Fabric by Gerber Life

Now is a great time to lock in that rate you’ve been thinking about.
Suggested template stanza
    - id: been-thinking-about-great-time-lock-lock-rate-ve
      label: "been-thinking-about-great-time-lock-lock-rate-ve"
      match_any:
        - "been thinking about great time lock lock rate ve"

unmatched:collagen-retinol-face-face-lift-mask-retinol-face-lift

42x seen

Across 1 brand: Globe Life

Hydrate and snatch your skin instantly 😍 Try our new & improved VIRAL collagen & retinol face lift mask ➡️ 0:00 / 0:54 WWW.BLUILE.COM VIRAL COLLAGEN RETINOL FACE LIFT MASK ➡️ protected shipping acros
Suggested template stanza
    - id: collagen-retinol-face-face-lift-mask-retinol-face-lift
      label: "collagen-retinol-face-face-lift-mask-retinol-face-lift"
      match_any:
        - "collagen retinol face face lift mask retinol face lift"

unmatched:com-visit-instagram-instagram-com-visit-visit-instagram-profile

19x seen

Across 2 brands: Ladder, affordable term life insurance

I tell every PA & NP the same thing: Your 20s and 30s are the best time to build your foundation. Not because you can’t do it later — you can. But life gets heavier as you get older: Bills go up H
Suggested template stanza
    - id: com-visit-instagram-instagram-com-visit-visit-instagram-profile
      label: "com-visit-instagram-instagram-com-visit-visit-instagram-profile"
      match_any:
        - "com visit instagram instagram com visit visit instagram profile"

unmatched:come-surprise-costs-goodbye-shouldn-come-shouldn-come-surprise

11x seen

Across 1 brand: Colonial Penn

Your goodbye shouldn’t come with surprise costs.
Suggested template stanza
    - id: come-surprise-costs-goodbye-shouldn-come-shouldn-come-surprise
      label: "come-surprise-costs-goodbye-shouldn-come-shouldn-come-surprise"
      match_any:
        - "come surprise costs goodbye shouldn come shouldn come surprise"

unmatched:creating-generational-wealth-done-through-iuls-generational-wealth-done

9x seen

Across 1 brand: Ethos

Creating generational wealth is done through IULs.
Suggested template stanza
    - id: creating-generational-wealth-done-through-iuls-generational-wealth-done
      label: "creating-generational-wealth-done-through-iuls-generational-wealth-done"
      match_any:
        - "creating generational wealth done through iuls generational wealth done"

+5 more — full list in state/<slug>/discovery.json

Brands at risk 7

BrandReasonDetailSeen
Ladder extreme_bleed Top contributor accounts for only 22% of hooks across 7 distinct Pages. 2026-07-25 → 2026-07-28
Fabric by Gerber Life extreme_bleed Top contributor accounts for only 49% of hooks across 18 distinct Pages. 2026-07-27 → 2026-07-28
Globe Life extreme_bleed Top contributor accounts for only 8% of hooks across 30 distinct Pages. 2026-06-10 → 2026-07-28
Colonial Penn extreme_bleed Top contributor accounts for only 29% of hooks across 8 distinct Pages. 2026-07-18 → 2026-07-28
term life insurance online extreme_bleed Top contributor accounts for only 31% of hooks across 15 distinct Pages. 2026-06-24 → 2026-07-28
life insurance no medical exam extreme_bleed Top contributor accounts for only 31% of hooks across 12 distinct Pages. 2026-07-26 → 2026-07-28
affordable term life insurance extreme_bleed Top contributor accounts for only 11% of hooks across 25 distinct Pages. 2026-06-10 → 2026-07-28