METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ SAT, AUG 15, 2026 ▸ 23:54 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Pattern brief · all patterns ↗

Instant decision, no medical exam

Established — 4 brands running itHeating up — a new brand joined403d longest run

✦ Speed and screen-only convenience, ten minutes, fully online, no exam, remove every classic insurance friction point.

Convergent, robust to single-brand loss · 4 brands · 1,142 cumulative ad-days · running since 2026-06-10. Momentum: ↑ +171 ad-days, ↑ +1 brand. robust

Brands: Ethos, Globe Life, life insurance no medical exam, term life insurance online

Signature: instant-no-exam

Hook copy 38 matched

Ethos 15 hooks · 2 unique

▶72d▶ 13sGet term life insurance 100% online in as little as 10 min. ×14 View ad
138d▣Get term life insurance 100% online with Ethos. View ad

Globe Life 2 hooks · 1 unique

115d▣No medical exam, just a simple application. ×2 View ad

life insurance no medical exam 10 hooks · 2 unique

▶72d▶Get term life insurance 100% online in as little as 10 min. ×9 View ad
▶28d▶3 Simple Reasons to Protect Your Mortgage 👇 1️⃣ Financial Security: If something unexpected happens, your mortgage is covered—your family won't lose the home. 2️⃣ Fast & Easy: No medical exam requir View ad

term life insurance online 11 hooks · 2 unique

▶72d▶ 13sGet term life insurance 100% online in as little as 10 min. ×10 View ad
138d▣Get term life insurance 100% online with Ethos. View ad

Spoken hook 5 unique

Full transcripts (11 clips)

Iteration since prior run

1 new, 1 dropped, 0 morphed (A/B test signal).

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
Ethos1589713840
Globe Life223011500
life insurance no medical exam105348130
term life insurance online1171713840