METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ SAT, AUG 15, 2026 ▸ 23:54 UTC NEXT BRIEF 04:00 UTC DAILY
D2C TERM LIFE · ETHOS
Pattern brief · all patterns ↗

"Already contributing to your 401k?"

Established — 1 brand running it83d longest run

✦ Asks about an existing 401k to pivot savers toward an add-on IUL policy, framing it as a gap in their current retirement plan.

Single-brand, high signal · 1 brand · 83 cumulative ad-days · running since 2026-08-12. Momentum: ↑ +6 ad-days.

Brands: Ethos

Signature: unmatched:401k-already-contributing-already-contributing-401k-iul-life-insurance

Hook copy 3 matched

Ethos 3 hooks · 1 unique

▶26d▶ 46sAlready contributing to your 401k? ×3 View ad

Spoken hook 2 unique

Full transcripts (2 clips)

Brand × runtime

BrandHooksDays totalMax singleVideoOverlay
Ethos3833220